Web Design & Digital Marketing for an Online Learning Platform
Allegra Learning Solutions is an online continuing education platform offering accredited courses for healthcare professionals. For this project, I supported the brand through web design, landing page development, marketing strategy, and conversion-focused updates across the WordPress website.
My work included designing and building custom landing page sections, improving the course purchase flow, supporting WooCommerce and LearnDash integrations, and helping create a more direct path from course discovery to checkout. I also assisted with Google Ads strategy, GA4 conversion tracking, and campaign landing pages focused on increasing course purchases.
This project combined front-end design, WordPress development, digital marketing, and user experience improvements to help Allegra Learning Solutions present its courses more clearly and make it easier for customers to find, purchase, and complete continuing education online.
View the website here: https://allegralearning.com/
Previous Design
